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Achieve your investment goals with

Curated Stock Portfolios

Smallcases are Intelligent baskets of right stocks that are managed by Marketgoogly research desk. Link to Marketgoogly.

Managed By


SEBI Registered




Investment Strategy


Fundamental +1

Marketgoogly is a financial advisory and tech-based investment platform founded by Khushboo Dhanuka. A passionate entrepreneur who has set the vision for Marketgoogly. She has worked with top investment banks with 11 plus years of industry experience and has served clients globally. She aspires to make wealth management services available to everyone, spread financial literacy, and create a delightful customer experience. One life advice that she follows -The power of habit can transform your life.

Get started in

3 simple steps



Choose a suitable portfolio that matches your investment objective.



Subscribe to the portfolio to get access to the constituents and future updates.



Invest in the portfolio & apply regular portfolio updates. Set up SIP for disciplined investing.

Confused about where to start?

Easily track & manage your portfolio
Instant portfolio notifications
1-click portfolio execution
SIP to grow your investment
Seamless performance tracking

All your questions answered

Frequently asked questions

What are the products offered?
Marketgoogly offers various products that suit all risk profiles and portfolio sizes .The products are differentiated based on the universe of stock selection and the expected risk returns from that group.Please refer to small cases available for subscription for detailed information.
What is their investment philosophy?
We understand the importance of hard earned money and hence we use advance analytics to select from universe of stock based on good fundamentals. For us both qualitative and quantitative factor plays important role in our stock selection process. We believe in wealth creation and creating investment opportunities through our experience, expertise and technology, which fosters transparency and benefits investors.
What is a smallcase?
A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of Marketgoogly. You can invest in a smallcase in 2 clicks., *ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.
Who can subscribe to these smallcases?
Marketgoogly decides who can invest in the smallcases created by them and can create two types of smallcases :, Exclusive smallcases : smallcases which require a subscription to Marketgoogly’s Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form., Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.,
How do I track my smallcases?
When you buy a smallcase, the index value is set to 100 on the buy day - this helps you track the total returns without having to monitor each stock. You can also use the performance metrics to get a more detailed understanding of your smallcase.
How can I cancel my eMandate?
One of the payment method available to subscribe to a fee based smallcase is eNACH where an e-Mandate is created., If you want to cancel your e-Mandate(s) linked with any of your fee based smallcase subscription, please drop an email to with the following details:, Email used for subscription, Subscribed smallcase Name, We will share the mandate(s) details in response to your request including the below:, Mandate maximum limit, Mandate Validity, UMRN no. (Unique Mandate Registration Number), To proceed with the cancellation of the mandate, we would require your confirmation by email after verifying the mandate and payment details. , After receiving your confirmation, we will process the mandate cancellation and update you with the status within 72 hours.
More questions? Check out help section